Data Driven Recruitment – What the HR Needs to Know?

By Published February 20, 2017
data driven recruitement

The recruiting landscape is ever-changing, and so is the role of a recruiter.  Today’s recruiter has to have a lot of information at his fingertips, and her jobs involve a lot more than just hiring job candidates. Being a successful recruiter now means one has to have a good understanding of digital media, thinks like a salesperson and more recently have an understanding of technology like big data and HR analytics.

The entire recruitment process is a treasure chest, which when unearthed mindfully can help unlock multiple high potential candidates for your organization. There is a lot of difference between choosing the right candidate based on gut feeling and based on facts.

data driven recruitement
Img. Src. Empxtrack

These days’ data-driven recruitment is fast catching up among organisations and recruiters have started leveraging the power of the same. So, what is a data-driven recruitment?

Data-driven recruitment is a facts-based approach focused on leveraging the power of workforce intelligence, which is an elegant combination of HR analytics and strategic workforce planning. It allows recruiters and talent acquisition professionals to address the most crucial hiring concerns with absolute confidence and accuracy.

Needless to say, there are ample benefits of data-driven recruitment that employers must leverage. Four main advantages of data-driven recruitment explained below:

#1. The quality of hires has increased substantially

The first benefit of a data-driven recruitment is it improves the quality of hires significantly. The sheer ability to track new hires across the employee life-cycle helps discover what makes a job candidate a good one and a bad one. This means looking beyond how fast a candidate was hired and whether it was at the lowest possible cost. Data-driven recruiters usually dig into certain metrics such as:

  • Qualified applicants-per-requisition
  • Resignations and involuntary turnover for less than three months’ service
  • New-hire performance by lead source


#2. Predict the speed of hiring candidates

The next big benefit of data driven recruitment is the fact it can help recruiters predict the frequency of hire to a considerable extent. Yes. If the task is carried out in a very careful manner, then, data driven recruitment can help recruiters help predict the speed at which job candidates can be hired. The process equips the recruiter with a credible timeline that you can pitch to your manager. On the other hand, a data driven approach can uproot all kinds of bottlenecks that may come in the way of the hiring process. Simply out, this is how, predictive analytics would come into the picture, and help recruiters possibly hire the potential candidates.

#3. Overall candidate experience is improved

Candidate experience has been a hot topic for debate for recruiters for a long time. However, now with the implementation of data driven recruitment, things have become much easier regarding enhancing candidate experience. There are several areas where talent acquisition experts need to work on. So, the question is, how to identify those loopholes.

Analytics is the answer. The efficient use of talent analytics can bring to light the factors that affect candidate experience. Whereas workforce intelligence would come up with suitable measures to tackle such problems. Whether it is the time your HR department responds to the candidate since the first appearance till onboarding – you can easily figure out what makes a candidate withdraw his job application.

#4. Infuses diversity in the hiring process

Another significant impact of data driven recruitment is the fact that it infuses a lot of diversity in the overall hiring process. This is because conventional hiring techniques at times make it difficult to foretell whether you will be able to achieve those diversity benchmarks or how to ensure impartiality in the process. Rather than falling back on gut feeling and guesswork, implement data driven analytics to monitor your recruitment funnel on a regular basis for major demographic metrics such as ethnicity, gender, employment status. This will enable you to track workplace diversity in a much better fashion and thereby increase diversity in your hiring process.

On a final note, it can be said that, as a recruiter, if you are looking for great job candidates, it is time to shift focus to data driven recruitment and reap maximum benefits.

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