Creating Better Online Job Postings – 4 Tips for Recruiters

By Published October 30, 2017
online job posting tool

As a recruiter, it is imperative that you would always be on a lookout for new and competent job candidates. For this, you would often make use of online job postings tools so that you can make the most of it and tap the best possible candidates.

However, even after using a proper online job-posting tool, if the actual job posting does not provide the very best description regarding the exact requirements of the job, then the recruiter will not be able to tap the best talent.

online job posting tool

So, if you are looking to hire top-tier talent, you must be able to do the following things on your online job posting advertisement. Here’s a look:

#1. Be clear and concise

The first step towards writing the best job description is to be clear, brief and to the point. Yes. Writing a good job description requires a lot of hard work and restraint. There are a lot of things that you would probably like to include in the report – but word and space would be limited for you to a great extent. You have to manage within that small area given to you.

However, on the other side of the coin, you must not be too precise as well. As it might not convey the actual meaning or the requirement of the job. So, you have to very precise. You must know which words and what kind of words you need to use to be able to make the full-impact possible.

#2. Talk about your team and discuss your work culture

Well, while looking for a job, right candidates do not only read up the descriptions provided in the online job postings tools; instead, they are all the more focused on the kind of company they are going to work for and what kind of culture would befit them. Given the type of opportunities that candidates find these days, it essential for recruiters to talk about the work culture of the organization. The more a candidate gets acquainted with the work culture of an organization, more are the chances that he or she would take up the job.

If you have a cool company culture, do showcase it on your job posting and the description that you provide for candidate search. Sometimes, providing some details about company culture goes a long way in attracting top-tier talent. Do remember to leverage the power of the same.

#3. Avoid going overboard with creativity and clichés

It is often said that creativity goes a long way in the process of online job posting tools. Whether you use an online job posting tool or just post an advertisement, playing up with words, have a significant role in the process. However, it is advisable that recruiters must avoid going overboard with creativity and clichés. Do not make creativity to be the only criteria – to use it but wisely.

Next in line stuff that you need to avoid are the typical clichés. You must have seen them a million of times. Phrases such as “self-starters,” “Absolute great team-player,” “highly motivated” are absolute clichés. As recruiters, you would apparently be looking out for such personality traits, avoid sounding too clichéd.

#4. Do not forget about SEO

If you are looking towards job postings online tools, you have to know how to leverage the power of SEO or search engine optimization. This is said because you would naturally want the job posting or the advertisement to show up to the right people. This is where the importance of SEO comes up. You have to do SEO because you would want that the job advertisement to show up to the right candidates.

As a recruiter, you must understand that even if you are opting for the best online job posting tool, you must be able to make the most of it and that too through job advertisements. Do remember to write the most attractive and a concise job description and you will be successful in tapping the best possible talent.

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  • Mayur Sunfra

    Good information… Worth sharing it.. This will really help job seekers..
    freshers job @